Milan, 27 April 2026 – Leonardo Hotels announces the appointment of Luca De Giorgi as Regional Director Italy. This decision reflects a clear strategy aimed at supporting the Group’s growth in Italy through a strong managerial structure capable of responding to industry developments and the expectations of an ever-evolving audience. In this context, the role of Regional Director Italy takes on a central importance, not only in the operational management of the properties but also in building a consistent long-term vision.
“We are delighted to welcome Luca to this key role for Leonardo Hotels in Italy. He brings extensive operational expertise combined with a strong strategic mindset and has consistently demonstrated his ability to successfully develop hotel portfolios – delivering both high guest satisfaction and strong financial performance. We wish him and the entire team in Italy every success in this next step”, says Yoram Biton, Managing Director at Leonardo Hotels Central Europe.
In his new role, Luca De Giorgi will be responsible for coordinating and supervising the Group’s Italian properties, with the objective of strengthening their positioning, optimizing performance and ensuring high quality standards across all operational areas. His activities will also focus on the strategic development of the portfolio, working in synergy with local teams and international management.
“I am very pleased to take on the challenge of assuming the role of Regional Director Italy at such a significant time in Leonardo Hotels’ development journey in the region. Italy represents a key market, rich in opportunities and at the same time extremely competitive, where the ability to stand out depends on consistency, quality and strategic vision,” said Luca De Giorgi, Regional Director Italy at Leonardo Hotels. “In the long term, the goal is to consolidate an increasingly recognizable presence across the country, enhancing each individual destination and strengthening brand identity in a clear and distinctive way. This means investing in people, processes and innovation, creating the conditions for growth that is not only quantitative but above all qualitative. At the same time, we intend to continue developing an offering that responds precisely to the needs of an increasingly sophisticated guest, while keeping experience and service quality at the center.”
Luca De Giorgi brings solid professional experience in the hospitality and real estate sectors, developed through roles of increasing responsibility in both operational and strategic environments. Throughout his career, he has gained significant experience in managing multi-property hotel portfolios, overseeing development, performance optimization and team coordination, with a results-driven approach focused on long-term value creation. He has also held managerial roles in investment and asset management, working on complex projects related to the enhancement and repositioning of real estate assets, with a strong focus on financial analysis, strategic planning and business development. Alongside his managerial activity, he has also carried out academic and training activities in the hospitality field, contributing to the development of new professionals in the sector.
With this appointment, Leonardo Hotels confirms its commitment to strengthening its organizational structure and equipping itself with managerial figures capable of guiding the Group through future challenges, while maintaining a clear direction aligned with its European growth objectives.